Mango Pop

Mangoes, a popular fruit all over the world, tend to have similar visual language when used in products. While conceptualizing this product, I chose to focus on cultures that find the mango integral to their society rather than thinking strictly about, and borrowing from, the physical object. My product, Mango Pop, is flavored seltzer water. Representing each flavor is an avatar dressed in their respective culture's traditional formal wear. Each box is a mini-world of all the famous land-marks of that country. I wanted this line to exude friendliness, and garner a want to collect them.